Alas, all too true. It's easier to just crank out same old/same old than to figure out why it's not working. Why wouldn't we want to talk about our impact and bring to life the stories we're justifiably proud of? Especially in public policy and advocacy where impact is real and tangible. It's low hanging fruit!
Outstanding post, Lyn. Especially in public policy and advocacy I see a lot of "Read my latest!" "This is our one-pager!" "Read our..."
It focuses the message on "Me/I/US" instead of the reader (or allie, donor, supporter).
Share how your work makes an impact or the value you are providing.
Alas, all too true. It's easier to just crank out same old/same old than to figure out why it's not working. Why wouldn't we want to talk about our impact and bring to life the stories we're justifiably proud of? Especially in public policy and advocacy where impact is real and tangible. It's low hanging fruit!