10 Comments
User's avatar
The Marketing Memo's avatar

Fantastic! I've been workshopping a tagline with a client who does very niche legal work.

It is not easy to make a "simple" tagline.

All are welcome to roast my Substack's tagline, btw! ;)

Expand full comment
Lyn Chamberlin's avatar

What's your tagline? Love to have a look.

Expand full comment
The Marketing Memo's avatar

Sure.

My Substack:

The Marketing Memo: A newsletter for mission-driven brands who want credibility without compromise.

My business:

Krasne Strategies: We help mission-driven brands get seen, heard, and trusted by the right people. ←— This makes me cringe and I made it up.

Expand full comment
Lyn Chamberlin's avatar

Glad if this was helpful. Tag lines are hard--really hard. Sometimes (often) y=people dont need an actual tagline -- just a clear, single sentence that says it all.

Expand full comment
Susan Schaefer's avatar

You know I read your piece wondering about *your* tagline! That will be a fun and educational read.

Expand full comment
Lyn Chamberlin's avatar

Absolutely am! Coming up soon. Any faves?

Expand full comment
Lyn Chamberlin's avatar

Absolutely am! Coming up soon. Any faves?

Expand full comment
Keris Fox's avatar

Such a good read. I hope you’re planning to write about great taglines too.

Expand full comment
Lyn Chamberlin's avatar

I think we've come to the point where "passion" is passionless.

Expand full comment