Having a brainstorming partner is invaluable for developing a brand presence. People who aren't invested in the same way as the person searching for inspiration have the benefit of distance, to seeing things with a broader view. That's priceless!
Thanks, Nan --it can be such a catalyst. When you get clear on what your brand story is, the other pieces are sooooo much easier and fall naturally into place. People come to me all the time with questions about logos, tag lines, etc., and are surprised when I say, you've got to back up and get to the heart of what your business-nonprofit-consulting practice, et al stand for. It's the front-loading that matters and saves you time, money, and hair-p
Having a brainstorming partner is invaluable for developing a brand presence. People who aren't invested in the same way as the person searching for inspiration have the benefit of distance, to seeing things with a broader view. That's priceless!
Thanks, Nan --it can be such a catalyst. When you get clear on what your brand story is, the other pieces are sooooo much easier and fall naturally into place. People come to me all the time with questions about logos, tag lines, etc., and are surprised when I say, you've got to back up and get to the heart of what your business-nonprofit-consulting practice, et al stand for. It's the front-loading that matters and saves you time, money, and hair-p
pulling.