So What Do You Do?

(Why That Question Still Makes Us Freeze)

Illustration by Fabian Künzel-Zeller on Unsplash

I’ve been working on a new downloadable micro course called Brand in a Bottle, and it’s all about helping you answer the question that makes even the most brilliant, accomplished women flinch:

“So, what do you do?”

You’d think we’d have it down by now.

But ask a room full of smart, capable women—executives, founders, coaches, creatives—and you’ll hear a lot of throat clearing, vague job titles, and half-sentences that trail off into awkward silence.

We hide behind titles because they’re safe.

They sound official. But here’s the problem: titles are internal. They work inside organizations. Outside of them? They mean very little.

(Tell me what a VP of Strategic Initiatives actually does. Go on, I’ll wait.)

That’s why I’ve been obsessed with helping people find one simple, powerful sentence that says what they do, for whom, and what the result is.

Something like:

“I help startups define their value so they can pitch with confidence and raise the capital they need to grow.”

Or:

“I help founders tell a compelling brand story—so investors pay attention and funding conversations move faster.”

That beats “I’m a brand strategist” any day.

This kind of sentence isn’t just a zippy intro.

It’s a positioning tool. It lets you control of the narrative.

It sets context for everything that comes next.

And — It makes people remember—and more importantly, understand—what you’re about.

So that’s what I’ve been noodling on. It’s not a big fancy course. It’s short. To-the-point.

Built to get you from “um…” to “here’s what I do” in under an hour.

More soon.

(And if you want to be the first to know when it’s ready, you know what to do →

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About The Brand Therapist

I’m a brand whisperer with an Emmy in my back pocket and an eagle eye for getting to the essence of what makes a great brand. I’m the strategist you call when you’re done playing it safe and you're ready for the world to see you for who you actually are. With a ton of brand experience, I'll get you straight to the good stuff: your story, your visibility, your clarity.

Let's have a conversation. Book your session.

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